By Tony Restell If your webinar campaign is attracting clicks but not registrations, the problem is rarely the platform. Facebook ads for webinar registrations can work extremely well in B2B, but only when the offer, audience and follow-through are built for commercial intent rather than cheap traffic. Too many firms treat webinar promotion like a …
By Tony Restell A webinar with 12 attendees from the wrong audience is not a marketing win. For most B2B firms, the real test is simpler: did LinkedIn generate registrations from people who could realistically become clients, referral partners or qualified sales conversations? That is what webinar registration promotion on LinkedIn should be built to …