By Tony Restell If your webinar promotion is generating clicks but not sign-ups, the problem is rarely the platform. It is usually the offer, the audience, or the way the campaign is being distributed. For B2B firms asking how to get webinar registrations, the answer is not more noise. It is tighter positioning, better promotion, …
By Tony Restell If your webinar campaign is attracting clicks but not registrations, the problem is rarely the platform. Facebook ads for webinar registrations can work extremely well in B2B, but only when the offer, audience and follow-through are built for commercial intent rather than cheap traffic. Too many firms treat webinar promotion like a …