Is Your Company Trying To Hide You From View? By Jeff Altman, The Big Game Hunter When you go to the store to buy detergent, have you or anyone you know ever picked up two or three different products, looked at the list of ingredients, and said to yourself or out loud, “Hmm. The chemicals …
By Tony Restell A managing director posts sharp industry commentary every week and starts getting invited into sales conversations. At the same time, the company page barely reaches anyone and generates little response. That is usually where the real question behind personal branding vs company branding starts – not as a marketing theory debate, but …
By Tony Restell A founder publishes three times a week, gains a few likes, and still sees no movement in pipeline. Another founder posts less often, but gets replies from decision-makers, podcast invitations, and booked calls. The difference is not effort alone. Personal branding for company founders works when it is tied to commercial intent, …