Job title: Field Marketing Activation Manager – for Italy, Croatia & Malta
Company: Radisson
Job description: Job Location: Italy, Radisson Collection Touring Club Milan
Job Title: Field Marketing Activation Manager for Italy, Croatia and Malta
Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
We are now looking for Field Marketing Activation Manager to join our dynamic team here at Radisson Hotel Group!
Role Description:
As a Field Marketing Activation Manager, you will play a crucial role in elevating a cluster of hotels within Italy, Croatia & Malta by implementing innovative social-first content generation strategies and establishing strong partnerships. Your primary focus will be on engaging the local community, influencers, and Key Opinion Leaders (KOLs) to drive brand awareness and increase the hotels’ visibility.
- Develop captivating content, partnerships, and events to bring hotel stories to life, with a focus on the impactful icon hotel(s) within a cluster of hotels.
- Drive content generation for the hotel cluster, specifically highlighting the icon hotel(s).
- Increase visibility and awareness of the hotel cluster, with a key emphasis on the icon hotel(s).
- Manage social media presence for the hotel cluster.
Responsibilities of Field Marketing Activation Manager
- Drive social-first content generation, strategic partnerships, and influencer relations to bring the cluster of hotels to life and enhance our brand positioning, with a primary focus on the icon hotel(s).
- Create innovative and engaging content for the cluster of hotels, ensuring accessibility for distribution through the asset manager.
- Develop and execute a comprehensive activation plan for the icon hotel(s) and new openings within the cluster.
- Cultivate relationships with local influencers and content creators to boost visibility for the hotels and collaborate on exceptional content creation.
- Manage social media accounts (Facebook, Instagram) for the hotel cluster, including community engagement and content publishing.
- Activate the defined brand territories through impactful content, strategic partnerships, and memorable events within the hotel cluster.
- Serve as the brand representative to ensure all hotels in the cluster align with the brand identity and maintain brand compliance, particularly in digital presence.
Requirements
- Minimum education: Bachelor’s degree or equivalent in Advertising, Journalism, PR/Communications, Marketing or similar
- Minimum experience:
- Minimum 3 years in a Consumer PR or Social Media role
- Experience in hospitality is a plus
- Experience and understanding of influencer marketing
- Expertise in various social entertainment formats (written, imagery, audio, animation)
- Experience within a role requiring project management
- Up-to-date knowledge of PR and Social Media best practices
- Proficiency in Social Media tools such as Sprinklr
- Creative mindset with a clear understanding of effective content
- Language skills: Fluency in English and Italian – both written and spoken
“Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our eight unique hotel brands offer award-winning and exceptional hotel experiences, originating from our strong Scandinavian heritage of design and innovation. Our brands embody our modern vision of hospitality, including authentic local tastes, stylish living design, unique locations and vibrant social scenes.
Radisson Hotel Group brings a refreshed commitment to hospitality leadership to meet the changing travel industry and the bespoke needs of our guests. We provide exceptional service in all of our hotels across the globe and strive to deliver a hospitality experience that is beyond guest expectations.”
CAREERS
Join us in our mission to make every moment matter for our guests and be part of the most inspired hotel company in the world. At Radisson Hotel Group we believe that people are our number one asset. As one of the world’s largest hotel companies, we are always looking for great people to join our team. If this sounds like an ambition you share, then start with us.
To find out more about the Radisson Hotel Group, our Culture and Beliefs, then why not visit us at careers.radissonhotels.com.
About Company: Our Radisson Blu Hotel in Milan has 250 rooms and suites with tasteful design an on-site restaurant, Leonardo, where guets can enjoy the hotel’s signature Super Breakfast Buffet and then feast on delicious lunch and dinner favorites such as pastas, lamb chops and veal Milanese. Our Lobby Bar is the place for our guests to enjoy after-dinner drinks or socialize with business colleague. The hotel also features 13 professional meeting spaces.
Expected salary:
Location: Milano
Job date: Fri, 16 Jun 2023 01:46:03 GMT
Apply for the job now!